How can a Blog, a seemingly useless but popular trend among 20-year-old girls and common housewives, be in fact such a useful tool in the business world? Some would argue that it isn't. However, as Megan, founder of www.justformeandyou2.com, has found out it can be very profitable. Just for Me and You is a blog where companies send their product to one of the staff members and that staff reviews the product, telling people whether they should buy it or not. Not only do they review the product, but those who read the reviews are eligible to win that very product for free. So how does Megan and her business benefit from this? The staff get to keep the product that they review, taking care of any need to pay an employee, and the blog also sells space to advertise and through each advertisement that is explored the company gets a certain percentage. Sounds like a pretty good deal if you ask me.
What Just for you and Me has discovered is that people look to the internet for information and opinion. People feel that the internet is a place where they can express themselves and be heard, all in a timely fashion. The internet is a way that a business can connect with its clientele and get real time feedback and suggestions. Some business may even consider outsource the management of a blog because it is such a time consuming task. Proper use of a blog in your business can even promote more business for you. To illustrate this more clearly let us use an example. Let us say that Company A has a product called X. X is a leading edge piece of technology that will expectedly have a few flaws. Company A plans on releasing this product on a global market very soon and wants to work out this bugs as soon as possible. In order to do so the company offers fixes on all product if the clients participate in their blog. Company A now benefits from their blog by receive quality product reviews as well as offering space for advertising. This is only one way that a company can utilize a blog to advertise or market a product, however the possibilities are endless.
http://www.asfdesign.com/blog/why-do-you-need-a-professional-blog-management-service-for-brand-building-79/
No comments:
Post a Comment